Sunday, May 20, 2007

Scholastic to Launch New Book Series by Author R.L. Stine

Scholastic will publish an all-new series from R.L. Stine, author of Goosebumps(R) series-featuring Stine's hallmark combination of humor and horror. Goosebumps HorrorLand(TM), an original twelve-book series, is scheduled to launch with two books in April 2008 and a $500,000 marketing campaign for the series. The deal to extend Scholastic's Goosebumps franchise was negotiated by Lisa Holton, President of Scholastic Trade and Book Fairs, and Joan Waricha, CEO & Chairman, Parachute Publishing.

Since the Goosebumps books debuted as a monthly series in 1992, more than 300 million copies have been sold worldwide in 32 languages-selling at the phenomenal rate of four million books per month in the mid-1990s. In 2003, Scholastic acquired from Parachute Publishing the Goosebumps trademark and all related rights on a worldwide basis in all media. The Goosebumps series continues to sell millions of copies worldwide each year.