Sunday, June 03, 2007

USA TODAY Extends Brand to Books

USA TODAY has signed licenses with six U.S. book publishers to extend the USA TODAY brand to include books. Presenting a variety of subjects, the books will be branded "USA TODAY" and feature graphics and content from USA TODAY.

The book publishing initiative adds another brand extension to USA TODAY which celebrates its 25th anniversary in September. Over the last 25 years, USA TODAY has expanded into the Internet, magazines, mobile, and television programming.