Sunday, June 22, 2008

Every Baby Company Inks Book Deal with Sterling Publishing Co., Inc.

Every Baby Company and Sterling Publishing Co., Inc. have signed a five-year joint venture deal for the publication of high-end baby/toddler cloth, board, and bath books, based on the award-winning brand, eebee's adventures (http://www.eebee.com/).

Winner of 15 national parenting awards including the Parent's Choice and the National Parenting Center Seal of Approval, eebee's adventures is the hottest growing multi-platform infant/toddler brand.

Beginning with the popular DVD and On-Demand series, eebee's adventures has expanded to include a new line of “must have” plush toys, and now, an innovative book series. eebee's adventures will debut five books, $14.95 each, beginning this July, available at stores nationwide, including Barnes & Noble and Barnes & Noble.com (http://www.bn.com/).

The joint announcement was made today by Stephen Gass, Co-founder and President, Every Baby Company, and President Marcus Leaver, Sterling Publishing Co., Inc.