Monday, November 16, 2009

Innovative "Skinny" Series Shakes Up Traditional Publishing

RAND Publishing's award-winning SKINNY ON series is making waves in the publishing industry by challenging the conventional model for non-fiction books. The Skinny On books are... simply, skinny -- short, concise summations of bottom-line information presented in a visual and funny format.

"The Skinny on Success: Why Not You?" is the sixth installment from RAND this year. Their first book, "The Skinny on the Housing Crisis" was recently awarded the Gold Medal in a competition sponsored by NAREE, a group of 600 journalists, beating out power-publishers like Doubleday and Wiley.

"The Skinny on Success" features interviews with Jim Nantz, Brian Williams, and Olympic medalist Dwight Stones and endorsements from the CEO/Chairman of Pfizer and the CEO of The Huffington Post:

The Skinny On Series has already made a dent in the market; readers, reviewers, business leaders, and journalists alike are rejoicing in the time-saving, bottom-lined, "insider" format:

RAND Publishing titles are available at local or online booksellers through all major wholesalers including Ingram, Baker & Taylor, Brodart, and Follett or directly from the publisher at