Rodale Books has acquired the second book by the chairman, president and CEO of Starbucks Coffee Company, Howard Schultz, for publication in March 2011. Executive Vice President, General Manager, and Publisher Karen Rinaldi and Vice President and Publishing Director Colin Dickerman acquired North American rights; Jennifer Rudolph Walsh of William Morris Endeavor made the sale. Schultz will share the story of the company's dramatic transformation under his leadership, revealing how Starbucks has achieved profitability and sustainability without sacrificing humanity during one of the most tumultuous economic times in history. Collaborating with former Forbes writer and five-time author Joanne Gordon, Schultz will tell the story in his conversational, inspiring voice--taking readers into the mind, office, and heart of one of the world's most admired business leaders. Schultz's proceeds from the book will be directed to the Starbucks Foundation and CUP Fund.
"In the years since I published my first book, Pour Your Heart into It, the world has changed in ways I couldn't have imagined, testing Starbucks as a company and challenging my own understanding of the responsibilities required of a leader," said Schultz. "My motivation is to chronicle Starbucks transformation and how we confronted these challenges by reaffirming our core values and reinventing our company from the bottom up. I hope the book will prove an insightful tool for anyone facing fundamental business and societal shifts, but I am also writing this for Starbucks partners (employees), to honor the work they do every day and the human connection they've formed with our many customers around the world."