Sunday, September 12, 2010

Running Press Book Publishers and Seventeen Magazine Team Up for Unique Book Project

Christopher Navratil, Publisher of Running Press Book Publishers, a member of The Perseus Books Group, has acquired world rights to Seventeen's Ultimate Style Guide by Ann Shoket and the Editors of Seventeen through Lia Ronnen at Melcher Media. Running Press will publish in July 2011; Melcher will package.

"We are excited to be working with Ann and her group in bringing this book to market. In working with the # 1 selling monthly teen magazine, our goal is to create an indispensable guide that readers will turn to for inspiration," says Navratil.

"This book represents an important part of our editorial strategy of 'Seventeen Everywhere' – we want to be everywhere teen girls are ... including bookstores!" says Seventeen Editor in Chief, Ann Shoket. "Running Press is a great fit for us because they understand how to reach the consumer through traditional and non-traditional book channels."

At its core, Seventeen's Ultimate Style Guide will teach teens and young women how to develop their own personal style and provide hundreds of ideas on how to maximize wardrobe options, stretch the dollar, and make everyday basics work in hundreds of ways. The book will be an essential and timeless guide for every girl just as the magazine is the iconic fashion and beauty bible for generations of teens.