The partnership will see Loud Crow develop and publish interactive digital books under a new imprint, Boynton Moo Media. The digital books will be based on Boynton's titles, which include the popular Moo Baa La La La, The Going To Bed Book, and Barnyard Dance. The book apps will be produced for a variety of devices such as the iPod, iPhone, and iPad. Boynton is also a Grammy-nominated songwriter and record producer, with three gold record albums, and future plans also include musical apps that will feature Boynton's well-known recordings
The first Boynton Moo Media title that will be produced is The Going To Bed Book which Publishers Weekly names as being one of the best selling children's books of all time. The digital book will feature innovative interactive elements including touch and gesture-based animations, audio, and narration. Like all of Loud Crow's books, The Going To Bed Book app will offer the educational read-to-me mode and word-repeat-by-touch functionality and will be narrated by British invasion singer, Billy J. Kramer. The Going to Bed Book app is currently scheduled for release in February of 2011.
