Rodale Books has agreed with New York Senator Charles E. "Chuck" Schumer to publish a book about democratic policies and strategies entitled "The 50 Percent Solution: Winning Back the Middle Class One Family at a Time." Leigh Haber, vice president and executive editor of Rodale Books, acquired the North American rights in a preemptive agreement from Arthur Klebanoff of the Scott Meredith Agency. Terms of the transaction were not disclosed. Publication of the book is expected in early 2007.
Rodale Books has agreed with New York Senator Charles E. "Chuck" Schumer to publish a book about democratic policies and strategies entitled "The 50 Percent Solution: Winning Back the Middle Class One Family at a Time." Leigh Haber, vice president and executive editor of Rodale Books, acquired the North American rights in a preemptive agreement from Arthur Klebanoff of the Scott Meredith Agency. Terms of the transaction were not disclosed. Publication of the book is expected in early 2007.
Rodale will utilize its "Rodale 360" integrated marketing strategies to support the project across its multiple media platforms and distribution channels, including direct marketing to its extensive database of more than 25 million customers, and content placement in its magazines.