Scholastic breaks new ground with the launch of The 39 Clues, a multi-platform adventure series for ages 8-12. Scholastic's Trade publishing division will launch the program simultaneously in September 2008 in the United States, United Kingdom, Australia, New Zealand, and Canada.
Combining reading with online gaming and collecting, The 39 Clues will include 10 adrenaline-charged books to be released over a 24-month period, 350 collectible cards, and a dynamic online game where readers uncover information beyond what is revealed in the books and cards and compete for prizes.
All rights for The 39 Clues are controlled by Scholastic, and Scholastic Media, will be extending the print and internet components by developing the property across other media and consumer products.
The first book in the series, The Maze of Bones is written by #1 New York Times best-selling author Rick Riordan, who also outlined the program's 10-book story arc. The Maze of Bones will be released in September 2008, and the official The 39 Clues game will begin worldwide on September 9, 2008.