Saturday, December 22, 2007

Simon & Schuster Adds Beacon Street Girls

Simon & Schuster Children's Publishing, one of the leading children's book publishers in the world, and B*tween Productions, Inc., creators of the Beacon Street Girls(R) (BSG) brand, announced that Aladdin M!X, Simon & Schuster's tween program, will add the wildly successful Beacon Street Girls book series to its list beginning May 2008. Aladdin M!X will license, market and distribute the books world wide. B*tween will continue to create the award-winning stories. The company will focus on growing the brand through the company's online presence and expanding its product and media licensing operations.

With the introduction of the Aladdin M!X program earlier this year, Simon & Schuster is the first major publisher to focus on the 9-13 year-old audience with a branded line of paperback originals and reprints. Created in 2004, the Beacon Street Girls was the first brand designed specifically to help preteen girls navigate adolescence using friendship-focused contemporary fiction. Today, the Beacon Street Girls books, website and line of gifts provide tween girls everywhere with positive media and strong role models.