Saturday, August 30, 2008

Sales Gravy Press Authors Say: "It's All in the Timing!"

Sales Gravy Press, The Sales Book Publisher, has signed Craig Elias and Brandon Toropov to a publishing contract for a revolutionary new sales book, "Shift! Seven Ways to Outsell Your Competition by Leveraging Trigger Events." The book's message is simple: Timing is everything in sales -- and it's easier to control than you think.

According to the authors, salespeople have been conditioned for years to believe that there is no such thing as a "silver bullet" in selling; no single factor that can transform an individual salesperson's career. In Shift!, Elias and Toropov demonstrate that the silver bullet that makes sales success possible is identifying and capitalizing on Trigger Events to get in front of the right person at EXACTLY the right time.

According to Elias, the creator of Trigger Event Selling, "When you have the right timing, the sale almost closes itself. You have fewer challenges getting to the prospect, understanding their dissatisfaction, presenting a solution, or selling at a much higher price. Every single day, decision makers experience Trigger Events that rapidly move them into the ideal buying mode. Research shows that the average sales person is five times more likely to make a sale when they have the right timing and get to these recently motivated buyers before their competition."

"This book will forever change how sales professionals operate. In Shift! readers gain insights and resources that shatter seven of the most common myths of selling and learn how to leverage Trigger Events to get in front of highly motivated buyers before the competition does," said Jeb Blount, Sales Gravy Press Editor and founder of the popular sales portal, "We are absolutely thrilled to have Craig and Brandon join our family of sales authors."

When Elias is not writing he runs his unique sales effectiveness firm and website, which helps entrepreneurs, business leaders, and sales and marketing professionals leverage Trigger Events to outsell the competition. Brandon Toropov, his coauthor, is the CEO of, a leading content development company.

Shift! Seven Ways to Outsell Your Competition by Leveraging Trigger Events is the first book in a series that will explore how to leverage Trigger Events to capture and keep new customers. It will be released in April of 2009.

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