Sunday, January 18, 2009

Rodale to Publish Dr. David A. Kessler

On April 27, 2009 Rodale will publish "The End of Overeating: Taking Control of the Insatiable American Appetite" by Dr. David A. Kessler who served as commissioner of the Food and Drug Administration under presidents George H.W. Bush and Bill Clinton. Over the course of seven years, Dr. Kessler met with top scientists, physicians, psychologists, and food industry insiders and conducted research to put together a picture of the multilayered influences that condition millions of us to eat more than we want to or should.

In "The End of Overeating" Dr. Kessler explains that certain combinations of sugar, fat, and salt drive us to eat, and then demonstrates how the food industry create products to stimulate our appetites. This in turn sets in motion a seemingly unbreakable cycle of desire and consumption. His goal in writing "The End of Overeating" is to change the way we look at what we eat and how we can change our behavior.

Dr. David Kessler, a pediatrician, has been the dean of the medical schools at Yale University and the University of California, San Francisco, where he currently is Professor of Pediatrics and Epidemiology and Biostatistics. He is a graduate of Amherst College, the University of Chicago Law School, and Harvard Medical School.