Monday, April 13, 2009

Chicken Soup for the Soul Launches New Book Club

Chicken Soup for the Soul Publishing, LLC., the company behind the Chicken Soup for the Soul book series, one of the best-selling and most-beloved series of all time, is launching its first-ever book club in April 2009. The company has teamed up with two industry leaders, Traffic Marketplace, the world's fifth largest online advertising network [source: ComScore], which is set to handle global marketing, and Alta Resources, the global leader of integrated sales, service and fulfillment solutions supporting many other world-class brands.

Upon joining the book club, members will receive three books and sign up to buy eight more within 18 months. In a unique feature, members will be able to direct the shipment of each month's books to friends or family members as gifts by managing their account online.