Chicken Soup for the Soul Publishing, LLC., the company behind the
Chicken Soup for the Soul book series, one of the best-selling and most-beloved series of all time, is launching its first-ever book club in April 2009. The company has teamed up with two industry leaders, Traffic Marketplace, the world's fifth largest online advertising network [source: ComScore], which is set to handle global marketing, and Alta Resources, the global leader of integrated sales, service and fulfillment solutions supporting many other world-class brands.
Upon joining the book club, members will receive three books and sign up to buy eight more within 18 months. In a unique feature, members will be able to direct the shipment of each month's books to friends or family members as gifts by managing their account online.