Mind Candy, developer of the popular children’s online game, Moshi Monsters, today announced its first major licensing deal with Penguin Group to publish a series of books based on the Moshi Monsters property. The online game allows children around the world to adopt their own free pet monster, play games, customize their homes, explore the virtual world and solve educational puzzles. More than 20 million players have registered to-date at http://www.moshimonsters.com/, making it one of the world fastest growing children’s games.
The first book to be published during the deal will explore one of the most popular elements of the game - Moshlings. These cute, colourful and collectible little creatures are pets of the Moshi Monsters and the book will delve into their back-story, habitats, quirks and provide other valuable information for dedicated Moshling hunters. The book will also contain a unique code to unlock a secret Moshling at the Moshi Monsters website. Two books are planned for release in 2010 globally and a further five to follow in 2011.